Woodworm Cricket Company is a sports equipment and apparel company specialising in cricket. The company markets cricket bats as well as a full range of other cricket equipment, and have also recently branched out into golfwear, Hockey, Camping and Ski Wear.
The company's stated goal was "to create a revolutionary bat, one which not only would appeal to the eye as something entirely new, but offer real playing and performance benefits". Woodworm quickly became one of the most instantly recognisable cricket brands, thanks to bright green, yellow and orange stickers and the cutaway edges on their bats, and the flamboyant nature of their contracted professionals. However, in October 2008, the company was forced to terminate the lifetime contracts of their two highest profile stars, Kevin Pietersen and Andrew Flintoff, after running into financial difficulties.